奥地利TENNE缇诺卫浴
全新品牌VI形象
Austrian TENNE sanitary
ware brand new VI image
——
融入新的思考续写过往的呈现
启承欧洲经典与时代审美的进步
顺延过往印记,迈向未来方向
Incorporate new thinking
continue to write past presentations
inherit the progress of European classics
and aesthetics of the times
extend the imprint of the past
and move towards the future direction
Meaning of VI
VI即(Visual Identity),通译为视觉识别,是通过运用标准化、规范化的形式语言和系统化的视觉符号,将品牌理念、品牌文化传达给社会大众,以突出品牌个性、塑造品牌形象、建立品牌知名度。
VI (Visual Identity), translated as visual identity, is to convey the brand concept and brand culture to the public through the use of standardized and standardized formal language and systematic visual symbols, so as to highlight the brand personality, shape the brand image, and establish the brand. Reputation.
今年
奥地利TENNE缇诺卫浴
向更高层次的国际化迈进
利用全新品牌势能引领视觉向新
This year
Austrian TENNE Sanitary Ware is moving
towards a higher level of internationalization
using the new brand potential to lead the vision to the new
本次品牌VI形象系统升级
继续传承品牌沉稳大气、高贵优雅的欧洲基因
结合国际顶奢风格的色彩运用,全方位强调品牌调性
彰显国际品牌的高端形象
This brand VI image system upgrade
continues to inherit the brand's calm
noble and elegant European genes combined
with the use of colors in the international top luxury style
all-round emphasis on brand tonality
and high-end image of international brands
延续以往的极简轻奢艺术
围绕浴室柜、淋浴房、淋浴花洒、智能马桶全系列产品
采用富有深度和韵味的色彩作为视觉设计语言
赋予奥地利TENNE缇诺卫浴品牌
高级国际感,提高辨识度
处处强化品牌记忆
Continuing the previous minimalist
and light luxury art
the whole series of products around
bathroom cabinets, shower rooms
shower heads and smart toilets
use deep and charming colors as the
visual design language to give the Austrian TENNE sanitary
ware brand a high-end international sense and
improve recognition everywhere
Strengthen brand memory
大道至简,不舍精致
延伸自然柔美的清澈
纯粹舒然,欧洲典范
The avenue is simple
and the exquisiteness is reluctant to
extend the natural softness and clarity
pure and comfortable, a European model
奥地利TENNE缇诺卫浴
全新VI形象升级
将品牌内核价值与产品体系构建
真正落实形成统一的识别系统
赋予品牌全新的功能价值和丰富情感价值
让消费者真切感受源自欧洲的高雅品味
Austrian TENNE Sanitary
Ware's new VI image upgrade
will truly implement the brand's core value
and product system construction
and form a unified identification system
giving the brand new functional value
and rich emotional value
allowing consumers to truly
feel the elegant taste from Europe